ELLLO
ELLLO Blog

The Story Behind ELLLO

Learn how ELLLO started 20 years ago in my English class.

From Homework to International Site

ELLLO started more than 20 years ago — actually, about six months before YouTube even existed.

At the time, I was in graduate school studying how people learn languages and become fluent.

I kept noticing the same pattern.

The students who became really comfortable with English had usually done one of two things.

Some had lived or studied overseas. They had spent months or years surrounded by English every day.

Others had never lived overseas, but they had done something similar at home. They watched lots of movies. They listened to English music. They listened to the radio. They found ways to put English into their lives.

They were doing different activities, but they had one important thing in common:

They had listened to a lot of English.

What If You Can't Study Abroad?

At the time, I was teaching English in Japan.

Many of my students wanted to become fluent, but studying abroad was not realistic for everyone.

Traveling to America, England, Australia, or another English-speaking country could cost thousands of dollars. Students also needed time away from school, work, and family.

So I started thinking about a simple question:

What if I could bring the study-abroad experience to them?

Instead of sending students around the world to hear natural English, maybe I could bring natural English from around the world to the students.

Today, that idea sounds obvious.

Back then, it wasn't.

This Was Before YouTube

You have to remember what the internet was like at the time.

There was no YouTube. There were no modern podcasts. There was no Instagram or TikTok. Smartphones did not exist.

Finding lots of natural spoken English online was not easy.

So I did the simplest thing I could think of.

I started recording people.

I asked friends, coworkers, travelers, and people I met if they would sit down with me and talk.

There was usually no script.

I would ask a question, they would answer, and we would have a conversation.

That was the idea from the beginning: real people speaking real English.

"Study Abroad, From Home"

The original tagline for the project was:

"Study abroad, from home."

That sentence explained exactly what I wanted to create.

When you study abroad, one of the biggest benefits is not sitting in an English classroom.

It is everything that happens outside the classroom.

You hear different voices. Different accents. Different ways of saying the same thing. You listen to people telling stories, explaining ideas, making jokes, and talking about their lives.

I wanted students to have access to some of that experience without getting on a plane.

Twenty Years Later, the English Still Works

There is something about the project that still surprises me today.

I am a better teacher and content creator now than I was when I started.

I have become better at interviewing people. The audio quality is better. The lessons are better designed. The website is better.

But sometimes I go back and listen to the first interviews I recorded more than 20 years ago.

And something interesting happens.

The language still sounds good.

The recording technology may sound older. I might ask the questions differently if I recorded the interview today.

But the actual conversations still work.

Someone tells an interesting story. Someone talks about their hometown. Someone explains what they love about their country or what they want to do with their life.

Twenty years later, you can still listen and enjoy it.

That is one of the wonderful things about natural language.

A good conversation can be timeless.

Not Everyone Agreed

When I started, this approach was not always popular.

Some teachers believed students should only hear perfectly controlled English.

Some thought students should only listen to native speakers.

Others worried that natural conversations contained grammar that was too messy or vocabulary that was too difficult.

But what I had seen from successful language learners pointed in a different direction.

Students who became fluent usually had something textbooks could not give them:

lots and lots of natural input.

They heard different people. Different voices. Different accents. Different ways of expressing the same idea.

That variety was not a problem.

It was part of the learning.

Easy Enough, Interesting Enough

From the beginning, Alo has had two ideas behind it.

The first is the tagline:

Study abroad, from home.

That describes what the site offers: the chance to hear natural English from people around the world wherever you happen to live.

The second is our motto:

Easy enough for a student, interesting enough for a native speaker.

That second idea has always been especially important to me.

I never wanted to make English that sounded like fake ESL English.

You probably know the kind:

"Hello, Bob. What are you doing this weekend?"

"Hello, Mary. I am going to the supermarket this weekend."

The grammar may be perfect, but nobody really talks like that.

I wanted students to hear real people talking about things they actually cared about.

The language needed to be accessible enough for learners, but the conversation also needed to be interesting enough that a fluent English speaker could enjoy listening to it.

Simple English does not have to mean boring English.

More Than 100 Countries

More than 20 years have passed since those first recordings.

During that time, I have had the chance to record and interview people from more than 100 countries.

Even now, that feels a little unbelievable to say.

People have shared stories about their families, their jobs, their hometowns, their travels, their dreams, their food, their cultures, and thousands of other things.

For me, that has become one of the best parts of the entire project.

Alo started as a way to help my students hear more English.

It became a way for students around the world to hear English from people around the world.

And after more than 20 years, the basic idea has not really changed:

Real people. Real conversations. Lots of listening.

Thanks for listening.

There's much more of this story to come.